Monday, November 10, 2008

SEO, Keywords and Your Article Title

Recent Keyword Activity
According to Wikipedia search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organics” or “algorithmic”) search results. Accordingly the most crucial element in SEO is the keywords or key phrases. And the keywords of your article title are the most important:

In order to show you the relationship between SEO and the keywords of the article title, let me present the following actual results from Google search:

Date: November 7, 2008
Search words: bruce lee smart
My article title: Bruce Lee (1940 – 1973) and his SMART goals
My Article Ranking: Page 1
Search Results: 1,300,000

Date: November 6, 2008
Search words: citibank giant
My article title: Citibank-Giant Credit Card for Extra Happiness
My Article Ranking: Page 1
Search Results: 629,000

Date: November 7, 2008
Search words: gphone apps
My article title: Google’s GPhone, Apps and Chrome
My Article Ranking: Page 1
Search Results: 13,700,000

Date: November 7, 2008
Search words: characteristics of good workers
My article title: The characteristics of a good worker
My Article Ranking: Page 1
Search Results: 9, 870,000

The above results are extracted from statcounter.com’s (see image) report on Recent Keyword Activity.

From the above you will notice that your article title decides the fate of your article.It can be highly ranked or buried among other articles.

How to have SEO friendly article titles? Here are a few tips:

• A longer article title is better than a short one because a longer title tells more about your article content. As an example an article with the title “Heart –Love it or Die in 5 ways “is better than just “Heart”. A longer title attracts more traffic.

• Avoid using junk words like:"a" or "the". Start your title with your article subject. As an example instead of using “The Health Benefits of Banana” start with the keyword: “Banana - The Health Benefits”.

• The title should be compelling. For example a “How To” title and a title ends with” Tips “are very popular among readers.

• Make sure that you can deliver the content to match the title or else the readers will be pissed off.

• Be natural about the title. You are writing for your readers and not for the search engines.

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