Thursday, November 27, 2008

Google's Sandbox, TrustRank and PageRank


The concept of Google’s sandbox is like a new staff who has just joined a company. He is under a period of probation. Upon confirmation he is like any other staff in the company. As for Google’s’ sandbox the probation period could be 90 days to 120 days. Most probably it is used to discourage spam sites. While your site is in the sandbox you still continue to post unique and original articles and add new incoming links naturally.


It is believed that Google’s TrustRank is applied to assess how trustworthy your site is in order to improve the effectiveness and relevance of Google’s search results further. The major factors that decide your TrustRank are the age of your domain and the quality of websites that are linking to you. The best way is to do things naturally without manipulating links or getting paid links .Just do not overuse keywords and remember to add fresh content regularly


PageRank is Google's indicator of an individual page’s value. Google assigns the importance of a site on a scale of 1 to 10. The more the number of quality sites that link to a page the higher will be its PageRank. Google interprets a link from page A to page B as a vote, by page A, for page B. However, Google looks at more than just votes. The most important thing to do is to post compelling articles on your site and allow links to come to you naturally. According to a Google insider, the best links are one way and freely given. Do not buy or trade links as there is a Chinese saying that says: 弄巧反拙(nong qiao fan zhuo). It means when you try to be smart you end up defeating your purposes.

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