CEO of Your Company

Do you know the CEO of your establishment? He is not the guy who is at the top of your organization chart. They are your:


• Customers
• Employees
• Owners



Customers

They are the life and soul of your business. Without them they will be no income to meet employees’ payroll expenses and all other expenses. Customers are to be wooed and employees must be sensitive to their needs. Customers are hard to come by and it is necessary to offer the best customer services to retain them, so that they will keep coming back to you.


Employees

Employees are to be motivated to do their best. They are the front line staff who are in constant contact with customers. When they are interested in their job they will go all out to serve the needs of the customers. Front line staff should be empowered to cater to the needs of customers so that in case of complaints and unhappiness, an issue can be resolved quickly and to the satisfaction of the customers.


Owners

They are the ones who invested a large sum of money to set up a business venture. They offer job opportunities and a career path for those who are interested to take up challenging jobs. They expect their business to be fruitful and is able to generate good earnings year after year.


You

As one of the top executives you are squeezed between the CEO. You have to ensure that there is a healthy growth in the business. You also need to boost the morale of the staff and at the same time you must be able to report a favorable bottom line to the owners.


It is interesting and vitally important to note that customers, employees and owners are closely connected. When you take good care of the employees, they will, in turn, look after the customers well. More and more satisfied customers will come back to you for more business. You, in turn, will be able to show a positive performance to the owners. Everyone is happy.