“Trust is not given, it’s earned.” says the CIMB Bank advertisement in the New Straits Times to congratulate Datuk Nicol David for being voted the Most Trusted Person in Malaysia. According to The Trust Survey conducted by Reader’s Digest in October 2009 and published in the March 2010 issue, the top 10 trusted Malaysians are:
1. Datuk Nicol Ann David (squash world champion)
2. Tan Sri Dr. Jemilah Mahmood (founder of Mercy Malaysia)
3. Datuk Lee Chong Wei (badminton Olympic silver medalist)
4. Dato’ Mohd Nor Khalid ((cartoonist)
5. Dato’ Jimmy Choo OBE (shoe designer)
6. Adibah Noor (singer, actress)
7. Dato’ Michelle Yeoh (Hollywood actress)
8. Dato’ Jins Shamsuddin (veteran actor)
9. Afdlin Shauki (actor/comedian)
10. Chef Wan (chef) and Datin Paduka Sharifah Mazlina (adventurer, first Asian woman to trek to the North and South Poles) (tie)
What are the ingredients that are required to build yourself into a trusted brand?
Check out this list:
• Perseverance
• Simplicity
• Honesty
• A balanced life
• Humble
• Avoid excessive publicity ( popularity does not necessarily spell public trust)
• Consistent
• Offer value
• Passion
• Determination
• Don’t make even a single wrong move or leave one promise unfulfilled, and you will never be trusted.
• Be transparent; let others be informed of the big picture so that they can understand the circumstances when you cannot fulfill a certain promise. Then you won’t be seen to be breaking their trust.
• Accountable to yourself, your team, your company or your country
• Ability to deliver the first time and every time
• Be good in what you do
• Strong family ties
• Respect others
Trust cannot happen overnight. It is developed and built over a long period of time. According to Dolly Kee, Managing Director of Image Power,” You must like and trust yourself first before you can get others to trust you.”
Extracted from Reader’s Digest March 2010 issue
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