Saturday, March 14, 2009

HubSpot’s Website Grader is the website that measures your marketing effectiveness. According to the site the algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance and others.

Recently I submitted my site and it gave me a website grade of 75 out of 100. Here are the criteria that it uses to come up with the final score:

1. On-Page SEO

2. Off-Page SEO

3. Blogosphere: It measures your blogging activities which include your blog ranking of Technorati.

4. Social Mediasphere: This measures your involvement in the social networks.

5. Converting qualified Visitors to Leads: It takes into account your RSS feed and conversion form.

6. Competitive Intelligence: It can also track competing websites and see how they are doing, including what they are doing better than you.

Though it is more suitable for those doing e-commerce but it is still applicable to individual blogs to discover their marketing effectiveness

Go to the site and key in your website URL and find out your grade. More importantly, it is able to tell you the areas where you need to improve your marketing effectiveness further. After all it is FREE.

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