Building trust online is no different from gaining the confidence of the customers of your business in the real world. There are several factors to build and establish trust in what you do.
1. Established: How long has your site being online? The longer you have established your blog on the Net, the more trust you will gain from the readers. To sustain your presence online you need to be passionate about what you do and be good at it. Time is an important factor to consider the trustworthiness of your site.
2. Authority: You have to earn the trust of others in you. Building authority is the way to gain the trust of the readers online. Your Technorati Authority and ranking of your site are proof of trust in what you have written. Your Traffic Rank and PageRank are also a solid indication of your authority. The most important thing is to find out how many relevant and authoritative sites are linking to you and how many and how often people come to your site. It is an effective measurement of your authority. Show your Website Grade and Ezine Expert Author widgets to compliment your authority.
3. First impression: Make it easy for the readers to look for your articles and read them. The most important thing is that they don’t have to think about what to do in order to get what they want. Allow the readers to read your articles in one go without being distracted by advertisements and the need to click more pages to continue reading an article. Simple and easy navigation of your site is a key factor to be trusted.
4. Write for the readers: Provide solutions and solving readers’ problems are the main objective of your site. It is in this respect that you gain the trust of the readers in you and your site.
5. Niche: This is the area of your interest and more importantly, your expertise. Your articles should be written within your niche and not something else because your readers think that your site, as the domain name suggests, meets their requirements and they expect you to deliver the goods. Be focused on your niche.
6. About page: Your “About” page is not to talk more about yourself but what you can offer to the readers. The readers want to know what you can offer them with evidence to show you can deliver. This is the place to show proof of your expertise and authority to gain the trust of the readers.
7. Consistency: Like a bricks-and-mortar business, you post your articles regularly and consistently. If it is to be posted daily, it should be online every day at the same time, just like you open your office on the dot at 9 every morning. Regularity will turn on the readers as they trust you and expect to see a new article every day at the usual time.
Trust is like a mirror once broken you never look at in the same way again.
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