Personal branding isn’t optional. Brand yourself is vital to your personal success and survival. ~ Rachel Quilty
1. Promote yourself: To promote yourself is to get noticed and to let the world know you exist. It is good for your career and employment opportunities. It is an effective way to differentiate yourself and stand out in the competitive marketplace.
Even individuals need to develop a brand for themselves... Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field. ~ Accelepoint Webzine
2. Build your brand: Your brand is the manifestation of your vision, passion, and purpose in life. It is your goals and what you stand for. Your brand should be your unique selling point. It is in an area of expertise that you are very competent in.
The best positioning of your personal brand you can have among your prospects and clients is that of an expert; the authority in your area of expertise. ~ Rachel Quilty,
3. Your profile: Your profile is more than about who you are. It is more important to talk about what you can do for others and what solutions you can offer to solve their problems. It is about what you can give to others.
4. Create values: It is important to build a trusted brand right from the very beginning. Making a promise to deliver and deliver what you have promised is the way to build trust. Sincerity and honesty are important attributes of your brand.
Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability. ~ Jason Hartman
5. Blogging: One great way to promote and market your brand and get noticed is to start a blog and write articles on a niche subject that you are good at. Showcase your expertise and attract the attention of others.
6 Social networking: Are you on LinkedIn, Twitter, and Facebook? Upload your profile and get connected with like-minded people. Get to know others so that others will get to know you.
Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently. ~ MultiChannel News
Be connected offline: Your business cards are vital tools to promote your brand. Show your full name, address, website, email address, and contact numbers. Write articles for newspapers and magazines to spread your brand around.
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
Leo Burnett
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