Y generation is people born between 1980 and 1995. They are called the "millennials." They are young, energetic, creative, well-educated, tech-savvy, pampered and they have fun and freedom. Their needs are different from baby boomers. These are the things they look for in a job:
1. Competitive pay: They want a salary in line with their contributions. Pay is important to them because they have more debt such as student loans and credit cards.
2. A trusted brand: They prefer to work in an influential establishment with social responsibilities.
3. A challenging job: They want to put into use what they have learnt in a challenging environment.
4. Personal development: They look for growth. They are keen to learn more and acquire more skills
5. Promotion: They value the opportunities to move up the corporate ladder.
6. To be noticed: They like to take initiative to get things done. So don’t order them but give them ideas. They want to be recognized for their output.
7. To be inspired: They like a boss who can motivate them. A skilful manager is required to lead them so that there is high engagement among the workers. They favor a nurturing corporate culture.
8. Quality of life: They work to live. It is essential to look after their well-being because having fun while at work is important for them. When they go to work, they dress for comfort.
9. Technological tools: They are tech savvy. They work better with the latest technology.
10. Flexible work: They work smarter not harder. They want telecommuting options. They also want the choice of working part-time or leave their job for a while when they have children.
The key is getting to know them better, groom them, get them involved, reward them and inspire them.
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