Personal branding is just like the branding of products. You know there is a need for such a product. You create one with a good first impression. You consistently make improvements to the quality of your product. You also constantly advertise and promote your product to create a positive image in the eyes of consumers. Personal branding is no different. The best thing to create your personal brand is to start a blog. Here are the top tips:
1. Expert in your own field: What are you going to write about in your blog posts? It should be a subject that you are knowledgeable about. You can also start writing about something you are interested in, you will slowly develop over time to be an expert in your own field.
2. Serve a need: Do your articles provide solutions to the problems of the readers or provide a need for the general public. The most important thing is to write for the readers. Find out the interests of your readers and write accordingly.
3. Quality: Initially you may not write well. Don’t worry; keep writing every day because the quantity will develop into quality. Readers are interested in compelling articles that are short and sweet. Write in simple language and use short paragraphs with bullet points. The most important thing is that readers must find your article useful and also easy to read. There is no garbage and it is written right to the point
4. Consistent: Aim to write and post an article a day. Just like doing business, your shop should open daily as expected by customers, or else they will go somewhere and never return. According to Blogpulse, there are more than 126 million blogs on the Net.
5. Long-haul: Think very long term. To be successful, think of years instead of months. Be consistent and persistent. Just write and write. The Internet is a level playing field and you are competing with many other better bloggers.
6. Ongoing improvement: Improve in every aspect of your blog. Write more unique and original articles, make your site easier to navigate. Avoid clutter and let your readers find your articles easily.
7. Image building: Create a good first impression and do not allow your blog content to deviate from your niche. Do guest posting and connect with others at social networking sites such as Facebook and Twitter. Build a community of followers and following others in various networking sites as well as your own site
Be on the alert to protect your reputation on the Net. Create Google Alerts to find out what others are talking about you. Take immediate action if there is character assassination or data misuse.
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