Monday, December 8, 2008

Google's Search Engine Optimization Guide

It is good to know straight from the horse’s mouth about SEO especially it is from the No 1 search engine, Google, itself. Recently Google has come out with a starter guide for SEO. I take the opportunity to make a hard copy for myself so that I can refer to it from time to time.

These are the subjects covered in the Starter Guide:

· The title of the homepage and the title for each page
· Meta tag
· Structure of your URL
· Site Navigation
· Quality content and services
· Anchor text
· Heading tags
· Images
· Robots.txt
· Rel=”nofollow”
· Website promotion
· Webmaster tools
· Google Analytics
· A list of helpful resources

It is stated in the guide that creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.

The big challenge here is to come up with quality content on a regular and consistent basis to attract users.

You can read the full text at:
http://search.conduit.com/ResultsExt.aspx?ctid=CT1723776&SearchSource=2&q=search+engine+optimization+guide

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