Customer Relationships - Some Practical Tips

Customer Relationship

My wife did not study positive psychology, neither had she studied customer relationships but she is good at human relationships and customer relationships. She owns a small stall selling desserts (糖水tang shui) such as red bean soup and green bean soup. While she is on the job she always wears a smile. There is a saying: When you smile the whole world smiles with you and when you cry you cry alone. The first impression is the most critical to attract customers. 

 She has no knowledge of marketing but she is an excellent marketer. One of her customers will always ask her to buy some dumplings (包bao) on her behalf at the weekend. Actually, it is none of her business but she gladly accepted her request. Do you know that by going all the way to help the customer she makes more business? Because when she orders the dumplings the supplier has to deliver the item to her. And when he delivers the dumplings, inadvertently, he will order a few bowls of the herbal soup for himself and his friends, thereby she makes more business. When you give more you will receive even more in return. Sometimes at the end of the day when there is leftover, she will distribute it to her customers for free. It is a good marking strategy. In the first place, you don’t waste something that is still can be consumed. Another thing is that her customers will be pleased by her kind gesture. Needless to say, her customers will come back to give her more business. She will listen to her customers to improve the quality of her goods. When your focus is on quality and customer relationships, the income will take care of itself. This is a universal truth in conducting a successful business. She is a satisfied, contented, and happy woman.