Promote Yourself and Your Blog with an Elevator Pitch

The Elevator Pitch

Image source: https://www.recruitday.com/blog/elevator-pitch-dos-donts-and-some-samples-get-you-started

According to Wikipedia an elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds and 100-150 words).

Elevator Pitch is a term made famous by Chris O’Leary in his book, Elevator Pitch Essentials. It is a fantastic communication tool. You use it when you want to talk to someone who is in hurry in a few words to attract the interest of the other person to find out more about your topic.

An elevator pitch should be short, precise, accurate, and stimulating enough to excite the listener to dig further about what you have to offer.

How do you use an elevator pitch to promote your blog? Use as few words as possible to tell the readers about your blog and to attract their interest to find out more about your content. To be effective your elevator pitch should be brief, precise, accurate, appealing, and beneficial to the readers so that they will read further.

As an example, this is the elevator pitch of my blog:

As a husband and a father of two, I am an article writer and a blogger with a niche blog in self-improvement.

In 23 words, I have disclosed enough information about myself and my blog to allow the reader to explore further. I use it for my profile on social networking and social bookmarking sites. I have a longer version of my personal site’s profile.

You can use the elevator pitch as your blog’s tagline and on your profile page. You can also use it at social networking sites and social bookmarking sites. You can even print it on your business cards to spark a conversation between you and the recipient of the card.

Think of an elevator pitch to promote yourself and your blog.