Friday, October 5, 2012

7 Effective Ways to Win Customers

7 Effective Ways to Win Customers

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers.
Ross Perot

According to the National Consumer Complaints Centre (NCCC) of Malaysia, over 40,000 complaints received last year – 18% more than in 2010. How do you win the customers and avoid getting complaints from them: Here are some salient points to take note:

1.      Quality: One of the complaints received by NCCC was faulty products. It is imperative to provide your customers with the best products and services. It is your quality products that customers come to you and spread positive words around. Do not compromise on the quality of your products for long-term growth of your business.    

Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.
Brian Tracy

2.      Claims: Avoid exaggerated claims. Be sincere and truthful about the features of your products. Making false claims means disappointing customers‘expectations and drives them away.  

There are only two ways to get a new customer: 1. solicit a new customer any way you can. 2. Take good care of your present customers, so they don't become someone else's new customers.
Ed Zeitz

3.      Testimonials: Provide genuine testimonials so that potential customers can check on them and build confidence to purchase your products or services.  

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos

4.      Promises: Deliver as promised and do not promise when you cannot deliver. Do not piss off your customers.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.
Larry Winget

5.      Support: When a product is sold, it is not the end of the story because one of the major complaints of consumers is that they are not well versed in using the equipment they have purchased.   Solve their problems, attend to their needs so that they will come back to buy more of your products or services and be your loyal customers.
Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
Donald Porter

6.      Hidden charges: Be transparent in all dealings. Another sore point of consumers is about hidden service charges.  Let the buyers bewares of all charges, or else customers will feel cheated and will not come back again and they will also tell others so. 

If you make customers unhappy in the real world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Jeff Bezos

7.      Keep it simple: Telecommunications companies are the main culprit which provides complicated and difficult-to-understand services.  Make your customers happy with simple terms and conditions, don’t drive them nuts.

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Mark Cuban

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
Ray Kroc

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