Do You Know the Traffic Sources of Your Blog?

Google Analytics is able to tell you where your blog visitors are coming from. Your site traffic is from search engines, other websites, direct traffic to your site and from your RSS feed. It is good to have a balanced of traffic so that there is no drastic drop in case one area such as search engines changing their algorithms. 

Here is the breakdown of my traffic sources and how I interpret them:

·         Search traffic 75 %: Most of my visitors are using search engines to land on my site. The main search engines are Google (92%), Yahoo (3%), Bing (2%) and others (3%). It means that visitors are using keywords which are matching with my article titles. The take-home message is that if you have written a lot of articles regularly using many different keywords, search engines are more likely to locate your site because you have casted a wider net to capture more traffic from organic search.  It is a good thing to acquire new visitors regularly.

·         Referral Traffic (other websites) 11%: These are the traffic from sites such as Pinterest, Facebook,   Google+, and carnival blog hosts. It is important to be present at major social networking sites and participate more often in blog carnivals. I need to be connected with more people at Facebook, Twitter, LinkedIn, Google+ and Pinterest to increase the traffic in this sector.     

·         Direct Traffic 13%: People get to know your site from Search traffic and referral traffic. They are now able to come back to you directly when you have created an impact on them for their first visit.  Building a site for visitors to move about and look for things easily and without putting advertisement everywhere is essential for a friendly site.  Writing  more and better articles is the way to go to retain first-time visitors and turn them into regular readers   

·         RSS feed 1%: People from this source are your loyal supporters. They like what you do and they subscribe to your feed and read your articles regularly. Providing a prominent place above the fold of your site for visitors to subscribe to your feed is the right thing to do.

What is the composition of your blog traffic? Are you happy with the various sources?