Are You Writing Effective Article Titles?

The Article title is a very important thing. I think it carries 50% of the importance in an article; the other 50% is your content. If your title does not stimulate and excite the readers to read your article, your valuable content is wasted.  The title is the first thing you write. The title is your question and the content is your answer.  You write with focus and relevancy with a title in view. Here is the checklist you can use to write powerful headlines:

1.       Is your article title relevant to your niche? (You do not talk about breaking news when you are writing about self-improvement, but you can cleverly relate a news item to your niche.) 

2.       Does the title answer the pressing question of readers? (happiness, money, employment)

3.       Does the title provide valuable information that readers are searching for? (getting a raise, reducing weight)

4.       Do you check with Google Keyword to find out how popular are the keywords?

5.       Does your title carry an emotional marketing value? (The title of this article scores 66.67% Emotional Marketing Value and it has an empathetic appeal )

6.       Is the title currently trending? (debt, crisis, unemployment)

7.       Do your titles include such words like “how” and “why”?  (How I made one million in 10 days) (Why your article titles suck)

8.        Is it a list headline? (10 easy and effective ways to a beautiful you)

9.       Is your article title threatening? (10 warning signs  that you have serious health problems)

10.   Does it help to simplify people’s lives? (1o ways to work less and get more done)

11.   Is there a name of a famous person in your title and also a very important and appealing word – “secret”? (10 secrets of Warren Buffett)

12.   Does your title talk about mistakes? (Do you make these mistakes in article writing?)

13.   Have you used the word “top” in your headline : (Top 10 bloggers in the world)

14.   Is your title short and sweet? (Are busy people effective? – it has 100% emotional marketing value with an intellectual appeal)

15.   Is your title relating to a news headline? (What can we learn from the downgrade of France‘s credit rating?)

What other provocative titles can you think of?