How to Build a Trusted Brand on the Net

Trusted Brand

“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability”

— JASON HARTMAN, AUTHOR OF “BECOME THE BRAND OF CHOICE

Every year Reader’s Digest surveys and publishes the trusted brands as voted by consumers in many businesses from tire to petrol station, from hospital to bank, and from cooking oil to beer.

Reader’s Digest Trusted Brands are based on the following 6 attributes:


1. Trustworthiness & credibility: The brand is believable, safe to use, and consistently delivers on the promises it makes

2. Quality: The products offered by the brand are well-made/well-designed

3. Value: The brand offers good value for the money

4. Understanding of Customer needs: The brand regularly demonstrates that it responds to and satisfies your changing needs as a customer

5. Innovative: The brand regularly introduces new products, features, or services.

6. Social responsibility: The brand supports the community, the environment, and its employees and practices good corporate ethics.


Similarly, we can adopt the six attributes as our six key factors to build a trusted brand on the Net:


1. Authority: Build the trust of the readers by consistently posting creditable articles of your niche. Posting is done on a regular basis as expected by the readers

2. Quality: Articles posted are from your own ideas. They are unique and appealing to the readers.

3. Value: Each and every article offers value that worth the while of the readers to spend valuable time reading your articles.

4. Satisfy the needs of the readers: Know what the readers are looking for and deliver articles accordingly to meet their requirements.

5. Creative: Able to attract and hold the attention and interest of the readers by adding audio, videos, and images in addition to informative and interesting articles. Provide a platform for two-way traffic to allow interaction with the readers. Respond to readers’ comments and give more to the readers such as distributing free e-books and building a community to allow readers of similar interest to share, exchange ideas, and mingle among themselves.

6. Social responsibility: Your blog articles promote goodness such as wellness, acts of kindness, self-improvement, healthy lifestyle, and prudent spending. These things are often highlighted and promoted to the general public. In a way, you are playing a role by being a responsible Net citizen.


It is a challenge and I will do my best to follow as closely as possible. A trusted brand has to be nurtured to grow, attract, and retain readers.