Create, Establish, Maintain and Manage Your Brand

Brand

There are 4 stages to develop your brand in the blogosphere. Here are the steps you should take:

Create your brand

What are your interest and passion? What are the things that you can do better than others?

What are the things that you always do without being asked to do? Answer these questions to discover and create your niche. As an example, my niche is self-improvement. I enjoy writing articles on topics relating to personal development.

Establish your brand

When you have identified your niche, the next thing to do is to establish your brand.

The best thing to do is to start a blog. Write and post articles about your interests. The subjects that you know better than others and you find it meaningful. Next, you create your profile at Google Profiles. You also add your profile at Twitter, Facebook, LinkedIn, and Plaxo. Be sure that your profile is consistent with your niche.

Maintain your brand

You should always update your profile on LinkedIn and other social media sites. However, the most important thing is to write and post articles about your niche on a regular basis. Consistency in posting your articles will boost the confidence of the readers in you.

Manage your brand

You should monitor your brand in the blogosphere by signing up with Google Alerts to protect your brand and your name. You will be notified, as instructed by you, say, on a daily basis, if your blog or your name is mentioned on the Internet. This is very important if someone has smeared your name you can quickly react by asking the site to stop it. On the other hand, if there are favorable comments about your brand you should also acknowledge immediately. As an example, at any time when my name 'Charles Chua C K' or my blog 'All About Living With Life' is mentioned on the Internet, I will be informed by Google. You can also do a search on Twitter to find out what others talk about you and your brand from time to time.

The most essential thing to build your brand is consistency. Writing and posting articles relating to your niche according to your posting rhythm will make your brand trusted by more and more people over time.