Promote Yourself – 3 Critical Steps

Promote Yourself

Do people in the same industry know you well? When you are not noticed by others it means you wouldn’t get paid well. You have to promote yourself so that you can be recognized by others. Here is the three-step process to promote and market yourself:

 1. Identifying yourself: What do you want yourself to be perceived as? Identify your strengths. Find out your interest and passion. Check out the things that you can do better than others with ease and also the things that mean a lot to you and to others. As an example, I am interested in writing articles and I can write an article a day. I want to be known as an article writer and a blogger with a niche blog (Self- Improvement). First thing first, find out what do you want yourself to be known as? 

 2. Your track record: The next stage to promote yourself is to build up your credentials. Again I am using myself as an example. As an article writer, I have written more than 500 articles over a period of 17 months. I have also posted an article a day to my blog at the same time on a subject relating to my niche – self-improvement. This is how you establish your track record.

 3. Networking online and offline: Networking means you have a group of like-minded people in your circle of influence. When the need arises you can seek help within the group.

 • Offline: Get to know more people by expanding your circle of contacts, especially those in the same industry. Get to know the latest happenings and keep yourself up-to-date.

 • Online: Update your profile on Linkedin, Facebook, and Twitter. These are powerful networking places. Make friends with people sharing similar interests. 

 When you have established your personal brand and you have also built up your track record and get yourself noticed by others, you will, very likely, attract the attention of headhunters. The opportunities ahead of you will be without limit.

Networking - 5 Effective Tips

Networking

Networking is the process of getting to know people for mutual benefits. Through networking, you get to make new friends, find a new job or obtain sales leads. Here are the 5 effective ways to do it: 

 1. Have an aim in mind: If you are looking for a new job, you should identify those companies that you are interested in and get to connect to those people that will lead to the employers.

Networking

 2. Relationships building: Like any other relationship it is based on trust and genuine interest. When you have a reputation for integrity, others will feel comfortable providing referrals and accept leads from you. 

3. Follow-up: Arrange to meet those people who may be beneficial to you. Call them up to get together and share ideas. 

 4. Two-way traffic: The most important aspect of networking is the exchange of ideas, information, and leads; you take as well as give. 

 5. Networking anywhere, any time: Do it whenever you meet people, introduce yourself, and give your business cards to them. Start talking somewhere. Find out who they know. 

 In the business world, it is not what you know but who you know and who knows you.

Image source:https://minutes.co/how-to-network-when-you-hate-networking/