It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.
Harry Beckwith
When your name is mentioned what do people say about you?
Their words are your brand. Positive words translate into a positive brand.
Here are 7 ways to fortify your career brand:
1.
Be an expert: Work on your strengths, solve
problems, and show others you are an expert in your field. Create awareness of
your brand and attract others to come to you for guidance.
2.
Achievements: It is wise to record and showcase
your performance. It is an effective way
to support and substantiate your brand.
3.
Trust: A trusted brand is a promise. You are
therefore able to deliver as expected. Trust consists of creditability, quality, and value.
4.
Differentiation: Do not be one of them. Be able to stand out. What distinguishes you from the competition? One way to do it is to start a blog and impress others with
articles with unique ideas on the subject that you are good at. Be relevant and
meets the needs of others. Conceive ideas
that are valuable and useful.
5.
Consistency: Always stand by your brand in what
you do. Maintain a high standard and always perform your best.
.
6.
Getting noticed: Promote your presence and connect with the
right people online and offline. Project your brand positively and command a
group of loyal followers. Communicate online with two-way dialogue. Create a
web resume and manage your presence. Sign up with Google Alerts to monitor and
protect your brand online.
7.
Gain more knowledge: Acquire the latest know-how
and update your knowledge according to market changes and meet changing
needs. Be ahead and stay ahead.
Your brand is what others
perceive you. Develop a positive image and build a brand that others can count on.
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