Tuesday, August 30, 2011

3 Business Concepts to Promote Yourself Effectively


Promote yourself

There are three popular business concepts that are very useful to promote yourself and create a trusted brand:

·         4 P’s of Marketing (Product Price Place Promotion)
·         USP (Unique Selling Proposition)
·         SWOT analysis (Strengths Weaknesses Opportunities Threats)

Product

It is about the services that you can provide for others. What can you offer to others? The USP comes into the picture. What are you good at and competent in? What can you do better than others? What is your expertise? What are your interests and passion? In fact, this is your “strength” part of SWOT analysis.  Highlight your strong points is the key to project a positive image of yourself.

Price

This is what you get in exchange for your services. It can be in the form of salaries and wages or fees you charge as a doctor or an accountant. The more valuable services you can offer, the higher the reward you will get. It is prudent that you sharpen your skills and make yourself more valuable and unique in the eyes of the public. This could be the “threats” part of your SWOT analysis because there are people, who are equally if not more capable, willing to accept a lower and competitive fee.    

Place

It is to strategically place yourself where the demand for your services is most needed. If you are a financial genius, Singapore is the place for you. It is one of the top international financial hubs of the world. This is the place to exhibit your talents and be handsomely compensated. This, in fact, is the “opportunities” part of your SWOT analysis.


Promotion

In this area, it is a double-edged sword. If you do it wrong, it can be your “weaknesses” in your SWOT analysis. It is important that you send out the right messages and are able to honor your promises. It is better to under-promise and over-deliver. It is less stressful for you and easier to protect your reputation. It is also a pleasant surprise to your clients.     

Are you taking advantage of the business concepts to promote yourself?



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