Thursday, May 26, 2011

Do You Know Your Subscribers?


Subscribers


Subscribers are the foundation and strong supporters of your site. They voluntarily decide and choose your blog and subscribe to read your articles regularly.  The articles that you have written are what they want to consume. They can subscribe to your articles by RSS feeds or by email. Do you know that there are subtle differences between the two types of subscribers?


RSS subscribers

1.      Instant gratification: They read one of your articles and they like it and they subscribe to your feed instantly expecting to read the same substance every day.

2.      Unsubscribe instantly: When they read the next article on their feeds and do not find the same subject that they like, they immediately unsubscribe. It is the main reason that your RSS subscribers are like riding a roller coaster. It goes up in big numbers in one day and they come down in just as big numbers in the following day.  

3.      Privacy: They want privacy and they do not wish to disclose their communication channel to you. They choose RSS

4.      More subscribers: More people choose RSS feeds because they can read everything in one place and you will find that you have more subscribers in this category. Do not be surprised when you find the numbers going up and down drastically. 


Email subscribers


1.      Get to know your site well: They take a good hard look at your site to know more about what you can offer them. They are careful people.

2.      Trust: After the survey, when they know it is a site that can be trusted, they will go ahead and subscribe to your articles via emails. 
                  
Trust is won not given. ~Tobsha Learner

3.      Stay with you: When they subscribe to read your articles they stay with you and they don’t go away quickly. Your subscribers increase slowly but surely. 

4.      Fewer subscribers: Not many people want to share their email addresses, so there are fewer email subscribers as compared to RSS subscribers.


I have a few subscribers but I have learnt a lot of the psychological make-up of the two types of subscribers. What is your view?    

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